Once again, we have the pleasure of introducing the new issue of Homa’s Design Magazine, now in its 7th edition. And once more, it fills us with pride to see, as the project progressed since it first came to life, that our publication is gaining international recognition across the industry. It is increasingly regarded as an authoritative observatory on current trends and on pioneering, forward-looking advances in modern living, design and lifestyle. For this we are grateful to you, our readers, most of all our partners, with whom we have been building lasting business and personal relationships over the years.

Thank you for understanding and appreciating the true spirit of Des.Mag. We are also delighted to acknowledge the continued, selfless support and participation of world-renowned professionals, scholars and academics, who have generously shared their knowledge, competence and experience in a series of inspiring, unabridged interviews. Being able to pick the most brilliant design minds in our era was a

rare privilege and we are thrilled we can bring them to you in this beautifully laid out edition.

Emotions run high, as you can see, and emotions are indeed at the heart of this 7th issue of Des.Mag. Feelings, empathy, imperfection, interaction and relationships are deeply human traits, often set against the pervasive dominance of Artificial Intelligence, cold and predictive, that has gatecrashed every aspect of our societies and our lives. But is it really so? Is there a way for both intelligences to coexist, even collaborate? This is the fundamental question running throughout this issue, resurfacing across a wide variety of articles and interviews that span materials, concepts, everyday objects, buildings, architecture and academia, as well as food and pioneering studies on human emotions and social interaction.

You will find that, while Artificial Intelligence is widely accepted and used as a way to greatly enhance and support the work of the designer, the designer’s own sensitivity and ingenuity are fundamental in making the real difference. Also, alongside new, highly technological materials and processes, there is a strong trend in the revival of ancient skills, natural materials and traditional craftsmanship.

Join us in a captivating read: meet the remarkable personalities behind household names of the global design scene, discover a new generation of visionary talents, explore the fascinating complexity of our feelings when confronted with the beauty of form and function, and be inspired by the stories of success and passion our dedicated team has brought together in these pages.