From 15 to 19 October 2025, Homa showcased our commitment to sustainability at the Canton Fair in Guangzhou with an upgraded booth that reused the kinetic wind façade and continued the tree-planting initiative first introduced in April — turning small actions into lasting impact through design innovation and environmental care.
In an exhibition environment often characterised by one-off booth designs and high material consumption, we took a different approach. Our special booth featured the kinetic wind façade reimagined for a second life since its April debut. This considerate design not only reduced waste but also embodied our belief that creativity and care can go hand in hand.
Sustainability, for us, also means engaging our community. During the fair, we launched a simple yet meaningful initiative: for every new social media follower, we would plant one tree. Thanks to the support of 24 new followers, 24 trees have now been planted in Thailand through the EcoMatcher platform — each a small but lasting symbol of shared care.
It is worth mentioning that this initiative builds upon our earlier effort from April 16, when at the Homa Event we gifted long-term partners their own trees — a token of appreciation for years of collaboration and trust. Together, these contributions have brought our total to nearly 100 trees planted in Thailand. Collectively, they have already absorbed 3.7 tonnes of CO₂, with an expected 22.5 tonnes over their lifetime — the equivalent of 90 hours of air travel per person. Beyond carbon, these trees are enriching the soil, purifying the air, and supporting two local families whose livelihoods have been uplifted through the reforestation programme.
As we celebrated the groundbreaking of our Thailand production hub this September, these young trees stood as a quiet reminder: while our business continues to grow, so too does our responsibility. We remain conscious of our footprint, striving to make every new facility more intelligent and environmentally considerate.
At Homa, innovation is not only about preserving freshness and enhancing lifestyles — it is about protecting the planet we all share. Every small step today nurtures the promise of a greener tomorrow.
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