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Homa was recently featured on CGTN, China’s international news platform, where our CEO, Michael Yao, shared his perspective on navigating today’s evolving global trade environment. As the world’s leading refrigerator exporter, Homa is facing up to the complexities of tariffs and geopolitical uncertainty with adaptability and forward thinking.

Although the recent China–US tariff reduction offers temporary relief, broader trade pressures persist — from legacy tariffs to new ones tied to political issues. These shifts have undoubtedly impacted both importers and exporters. For Homa, our response is strategic and measured — adapting to the unique needs of each market, with the U.S. representing one important, but not singular, focus.

“Tariffs still at 55%, but efficiency keeps us ahead”

As Michael highlighted in the interview, Homa’s approach is proactive rather than reactive. We are not waiting for change — we are driving it. Initiatives like the Belt and Road are strengthening our ties across Southeast Asia and beyond. Our role extends beyond manufacturing — we contribute technological expertise and promote responsible industrial growth through long-term partnerships.

Sustainable competitiveness now depends on innovation, not traditional cost advantages. Today, we’re leveraging automation, AI, and lean management to increase efficiency, cut costs, and maintain world-class quality. These are the capabilities that have kept us at the top cooling specialist globally for 16 years.

True success in manufacturing goes beyond technological advancement. As Michael noted in the interview, technology drives us, but culture and insight keep us ahead. From marketing to technical & sales service, we always take care of our partners’ dreams, delivering comprehensive support to boost sell-out performance.

Even in the face of global trade headwinds, we continue to move forward — with confidence, clarity of purpose, and the strength of supportive policies and international collaboration.

Some of the pictures are extracted from CGTN, 15th May, 2025

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