a letter from the CEO to our Global Business Partners

Homa is turning 20!
Here is a letter from the CEO.
This is a celebrative occasion to reflect on the EXTRAORDINARY JOURNEY since 2002.
Let us raise our glasses to celebrate with immense gratitude for the wonder behind us. 
We have NEW DREAMS to realise together!
AN EXTRAORDINARY JOURNEY
2022-11-18
AN EXTRAORDINARY JOURNEY
Dear Partners,
Homa is turning 20!
This is a celebrative occasion to reflect on the EXTRAORDINARY JOURNEY since 2002.
The world was a different place at the time, and so were, in many ways, products, markets and technologies.
Homa's world has dramatically evolved since then, from the business and the company's stance on the global marketplace to industrial processes.
Yet some things were the same then as they are today and go beyond the "magic white magic box" at the heart of our venture, such as the spirit of Homa, its UNIQUE values, and its most AUTHENTIC identity.
Our distinctive vision powers our purpose around three pillars: CARE, FOOD PRESERVATION and DESIGN.
With its load of new, enriching experiences, industrial achievements, learnings and new milestones, the path revealed, nurtured and enhanced our inner nature and will continue to do so for the years to come.
The material world might have changed.
But the sense of pride and the care for food preservation at its best while being ATTENTIVE to our planet's health have remained intact and, possibly, become more evident.
We promote and will continue to champion customer-centred INNOVATION via an inspired people-centred focus.
It is grounded in our DNA to pursue bold innovation by, with and for PEOPLE.
Our story is about people, our teams, our suppliers and YOU and the valuable RELATIONSHIP we jointly patiently and sincerely established.
So let us raise our glasses.
It is time to celebrate with immense gratitude for the wonder behind us.
With our gaze turned to the bright future!
We have NEW DREAMS to realise together!
Take care!

Michael Yao
CEO & President,
Homa Appliances Co., Ltd.
#EarthDay
2022-04-22
#EarthDay

Earth Day is the only moment when all world citizens come together to celebrate our planet, promote harmony with nature and highlight ways of protecting the environment and fostering its preservation.


The United Nations celebrates International Mother Earth Day every year, one month and two days after the spring equinox, on April 22.


Officially born in 1970 to emphasise the need to conserve the Earth's natural resources, it has become an educational and informative event.


Creating an "Earth Day" was first discussed in 1962.

Still, Earth Day took shape in 1969 following the environmental disaster caused by the oil spill from the Union Oil well off the coast of Santa Barbara, California, as a result of which it was decided that the time had come to bring environmental issues to the attention of the public: all people, regardless of ethnicity, gender, income or geographical origin, have the right to a healthy, balanced and sustainable environment.


For Homa, as a pure OEM producer, one of the key factors of our success is the timely understanding of our client's needs to serve their own customers' aspirations.

We must recognise trends and signals in the world markets which indicate shifts in demand that are critical to our business.


Working with global clients means we need to be constantly anticipating those needs.

As we often say, listening is one of our most effective skills and part of our culture.

Caring is another one, and we feel a great sense of responsibility when it comes to the future of our planet, as the products we manufacture can and must play an essential rolein changing the current state of things.

We know our clients' customers are not prepared to compromise on this subject since they will be using their appliances every day for the next 8 to 10 years.

We have long recognised this trend and have focussed our efforts both on our industrial process and on the actual performance of our products. We have made enormous progress in energy classes and energy consumption in general, so we lifted our entire production towards high energy efficiency standards and overall recyclability, the best way for us to leverage economies of scale and remain highly competitive.


We make a point of using the latest, established technologies to offer attractive products and have a compelling design, but we are also champions of energy efficiency.


I feel a strong sense of purpose because, as a Company, we owe our part to reflect more and more deeply and carefully on environmental issues.

For this reason, we will soon share some of our considerations through the publication of our first "green paper."


This year Homa will turn 20.

Over the years, we have introduced many innovative platforms, but always with great attention to the environment. For instance, we have started using R600 refrigerant gas right from the beginning, potentially saving the atmosphere millions of tons of ozone-depleting substances.

All the instruction manuals of the million refrigerators we produce every year are printed with eco-friendly soy-based inkon recycled paper.

Every product in our range beats the industry average in terms of energy efficiency. While reading this article, we consider that around 45 million refrigerators manufactured by Homa are “switched on” around the globe, perfectly preserving food yet consuming energy. I therefore take it even more seriously to continue our path to reduce the impact of our products (and their production) on the environment.


In addition to the well-known energy consumption advancement, the stronger accent is now on two areas that anyway directly affect our industry:


·        REPARABILITY

·        RECYCLABILITY


Regarding reparability, I like to underline the introduction of our monumental TSM project states how Homa is in the right direction; in a world that increasingly needs sustainable attitudes, making products easily repairable is a demonstration of maturity.

At the same time, we have worked to make it easier and more immediate the supply of our original spare parts via our brand-new SPM service, a further effort to reduce waste and extend the life cycle of our products.


Regarding recyclability, we have started using more readily recyclable materials and fewer plastics when introducing new platforms.


In our trade, credibility is everything, and we want to pass on that credibility to our clients, whose brands will be held accountable for their products' impact on our planet.


With magical synchrony in April 2022, Homa will reach the 100 million refrigerators mark (more info will follow about this new milestone).


So today, we celebrate Earth Day.

On the other hand, this month, we will celebrate 100 million products manufactured, a considerable motive of pride for Homa and an important moment of deep reflection and care for our shared planet's future.


Michael Yao

Letter to Global Partners
2020-04-16
Letter to Global Partners

16 April, 2020

Hello, everybody. First of all, I would like to take this opportunity to express our deepest good wishes, to you and your loved ones. The epidemic is a global challenge. A sudden change that has brought sorrow to some, social distance to many. For sure it is changing the daily lives of us all. Six months ago, we were celebrating together. Today we planned to repeat that. I remember just before Chinese New Year, the team was discussing with me the plans for the April event. And then suddenly everything changed.


We discussed internally and finally decided: April 16th is still our "dream moment"! During the last few years, we built our shared legacy of celebration. We value our tradition; we forge ahead of our spirit, so we decided to perform the Homa event online.


We discussed internally and finally decided: April 16th is still our "dream moment"! During the last few years, we built our shared legacy of celebration. We value our tradition; we forge ahead of our spirit, so we decided to perform the Homa event online.


By this chance, I would like to deliver a big thank you to who is tackling the virus, as the doctors around the world, putting their own lives at risk. They are all heroes. I will never forget those of you who supported Homa during our February difficult moment. You donated and purchased medical supplies and equipment and you delivered your encouragements to us.


Together we will cope with this challenge.


Every dark cloud has a silver lining.
This temporary distance will not carry away the shared passion; We will be strong and we will adapt to the "new normal".


We can foresee nature awakens when winter ends. At Homa we are quickly returning to regular production pace.


We are rolling out with confidence a package of new activities to bounce back and move on. Not only the products but also other kinds of support. For example, financial support, production flexibility and special logistics arrangement.


We strengthen the guidance of our core: the historical top management team. The Company is ready to play its leading role in the industry.


This global pandemic will shape businesses for many years to come and Homa is ready for that. I believe you will be ready for that also. We are here for long. All my teams are working hard to assist and solve issues you may face. With passion, courage, and support, we will stand together.


This April, we will not perform the physical event, so we decided to donate all the event budget to support global pandemic prevention.


Once again, dear friends, more than ever, we are all in this together. Please stay safe, stay in contact. Please keep dreaming, keep confidence. After this crisis, we will all become stronger.


Hereby, I would like to say. Please come back on October Canton Fair


I expect to see you there. Thank you, thank you very much.



Michael Yao

CEO & President

Homa Appliances Co., Ltd